Hailey Bieber has truly cemented her status as a formidable businesswoman in 2025, with her net worth experiencing a significant surge. While precise figures can vary, a major development this year has put her squarely in the conversation for the "billionaire's club," a testament to her entrepreneurial prowess.
The Rhode Revolution: A Billion-Dollar Success Story
The most impactful factor in Hailey Bieber's escalating net worth in 2025 is undoubtedly her skincare brand, Rhode. Launched in June 2022, Rhode quickly became a cult favorite, known for its minimalist aesthetic and focus on effective, barrier-repairing ingredients. The brand's success was fueled by Hailey's immense social media presence and genuine passion for skincare, resonating deeply with Gen Z and millennial consumers.
In a landmark deal in May 2025, beauty giant e.l.f. Beauty acquired Rhode for a staggering amount, potentially valuing the deal at up to $1 billion. This acquisition includes an upfront payment of $800 million (a combination of cash and stock) and an additional potential earnout of $200 million based on Rhode's future performance over the next three years. This move has catapulted Hailey's personal fortune significantly, with some outlets reporting her net worth now conservatively estimated around $300 million, while others speculate she has indeed reached billionaire status.
Even before the e.l.f. acquisition, Rhode was a powerhouse, reportedly generating nearly $200 million annually by early 2025 and on track for $212 million in net sales in the 12 months ending March 31, 2025. The brand's viral products, like the Peptide Glazing Fluid and Peptide Lip Treatment, often sold out within seconds, creating massive waitlists.
Beyond Rhode: Diversified Income Streams
While Rhode is the primary driver of her 2025 wealth, Hailey Bieber's financial success is built on a foundation of diverse income streams established over years:
High-Fashion Modeling: Her career as a supermodel has been a consistent source of income. Signed with top agencies like IMG Models, Hailey has graced campaigns for prestigious brands such as Guess, Ralph Lauren, Tommy Hilfiger, and Moschino, earning significant six-figure paydays.
Brand Endorsements and Partnerships: Leveraging her vast social media following (over 55 million on Instagram and 15 million on TikTok), Hailey has secured numerous lucrative endorsement deals with various fashion, beauty, and lifestyle brands.
Media Appearances: Early in her career, she also ventured into television, co-hosting shows like TBS's "Drop the Mic," further diversifying her earnings.
Previous Collaborations: Before Rhode, Hailey dabbled in other business ventures, including a handbag collaboration with The Daily Edited and a makeup collection with ModelCo, demonstrating her entrepreneurial spirit from an early stage.
The "Billionaire Spouse" Narrative
The Rhode acquisition has also sparked conversations about Hailey's wealth in comparison to her husband, Justin Bieber. With Justin's net worth estimated between $200 million and $300 million, Hailey's recent business triumph means her fortune now surpasses his, leading to her being playfully dubbed the "billionaire spouse" by many online. This shift highlights her independent success and keen business acumen.
What's Next for Hailey Bieber?
Following the e.l.f. Beauty acquisition, Hailey Bieber will remain deeply involved with Rhode, stepping into an even bigger role as Chief Creative Officer and Head of Innovation. She will also serve as a strategic advisor to e.l.f. Beauty, ensuring her vision continues to guide the brand's growth and expansion into new markets and retail spaces, including Sephora globally.
Hailey Bieber's journey from a successful model to a beauty industry titan is a compelling narrative of strategic brand building, leveraging influence, and making smart business moves. Her net worth in 2025 is not just a number; it's a testament to her dedication, entrepreneurial spirit, and undeniable impact on the global beauty landscape.