Hailey Bieber has solidified her place as a powerhouse in the worlds of fashion, beauty, and pop culture. Known for her modeling career, her entrepreneurial ventures, and her high-profile marriage to pop icon Justin Bieber, Hailey has built an impressive financial empire by 2025. But just how much is she worth, and how did she get there? Let’s dive into the journey of Hailey Bieber’s net worth, her diverse income streams, and what’s fueling her financial success in 2025.
A Rising Star with a Famous Name
Born Hailey Rhode Baldwin on November 22, 1996, in Tucson, Arizona, Hailey grew up in the shadow of a famous family. As the daughter of actor Stephen Baldwin and niece of Alec Baldwin, she was no stranger to the spotlight. However, Hailey’s ambition was to carve her own path, and she’s done exactly that. Initially dreaming of a career as a professional ballet dancer, a foot injury in her teens forced her to pivot. That setback turned out to be a blessing in disguise, as it led her to the world of modeling—a field where she would quickly make her mark.
Modeling: The Foundation of Her Fortune
Hailey’s modeling career kicked off in 2014 when she signed with Ford Models at just 17 years old. Her debut runway walks for Topshop and French designer Sonia Rykiel turned heads, and soon she was gracing the pages of magazines like Vogue, Tatler, and LOVE. Over the years, she’s worked with some of the biggest names in fashion, including Ralph Lauren, Tommy Hilfiger, Versace, and Dolce & Gabbana. Her campaigns with luxury brands like Levi’s, Jimmy Choo, and Saint Laurent have reportedly earned her around $10–15 million annually, a testament to her star power in the industry.
Beyond the runway, Hailey’s massive social media presence—boasting over 60 million followers across Instagram and TikTok—has made her a go-to influencer for brands. Sponsored posts alone can command anywhere from $100,000 to $300,000 each, adding a significant chunk to her income. Her ability to blend high-fashion credibility with relatable social media content has kept her in demand, making modeling and endorsements a cornerstone of her wealth.
Rhode: The Skincare Empire That Changed the Game
While modeling laid the groundwork, Hailey’s entrepreneurial spirit truly set her apart. In June 2022, she launched Rhode, a skincare brand named after her middle name. With a focus on affordable, science-backed products like the Peptide Glazing Fluid and Barrier Restore Cream, Rhode quickly became a favorite among beauty enthusiasts. By 2025, the brand is generating nearly $200 million in annual revenue, with a reported valuation exceeding $1 billion.
In May 2025, e.l.f. Beauty acquired Rhode for $1 billion, a deal that included $600 million in cash, $200 million in stock, and a potential $200 million earn-out based on performance goals. Hailey, who likely held a 50–70% stake in the company, saw her net worth soar as a result. Estimates suggest she netted $400–560 million from the sale, cementing her status as a savvy businesswoman. As Rhode’s chief creative officer, she continues to steer the brand’s vision, ensuring its growth while exploring new opportunities in the beauty space.
Real Estate and Other Ventures
Hailey’s financial portfolio isn’t limited to modeling and skincare. Together with Justin Bieber, whose net worth is estimated at $300 million, the couple has invested heavily in real estate. Their properties include a $25.8 million Beverly Hills mansion with seven bedrooms, an infinity pool, and a tennis court, as well as a $5 million lakeside retreat in Ontario, Canada, spanning 101 acres. These investments, worth over $40 million combined, reflect their knack for building wealth beyond their primary careers.
Hailey has also dipped her toes into television, co-hosting shows like Drop the Mic on TBS and appearing in music videos for artists like Justin Bieber and Ariana Grande. While these ventures contribute smaller amounts—roughly $1 million annually—they showcase her versatility and ability to capitalize on her public persona.
Hailey Bieber’s Net Worth in 2025
As of 2025, Hailey Bieber’s net worth is estimated to be between $400–600 million, a dramatic leap from earlier estimates of $20–50 million. The Rhode acquisition has been a game-changer, pushing her wealth to new heights. Her modeling contracts, endorsement deals, and social media influence continue to generate steady income, while her role at Rhode ensures she remains a key player in the beauty industry. Unlike many celebrity entrepreneurs, Hailey’s success is driven by her hands-on approach, blending her personal brand with smart business decisions.
A Bright Future Ahead
At just 28 years old, Hailey Bieber is already a force to be reckoned with. Her journey from a ballet hopeful to a global fashion icon and beauty mogul is a testament to her resilience and vision. With Rhode poised for further growth and new ventures on the horizon—potentially in family-focused products following the birth of her son, Jack Blues Bieber, in August 2024—Hailey’s financial empire is only getting started.
Whether she’s walking the runway, launching a new skincare product, or sharing glimpses of her life on Instagram, Hailey Bieber proves she’s more than just a famous name. She’s a self-made success story, and her net worth in 2025 reflects her unstoppable drive.