Hollywood star Sydney Sweeney, known for her roles in Euphoria and The White Lotus, has taken fan engagement to a whole new level with her latest collaboration with Dr. Squatch, a natural men’s grooming brand. The result? A limited-edition soap called Sydney’s Bathwater Bliss, infused with—yes, you read that right—her actual bathwater from a viral ad shoot. Priced at $8 per bar, only 5,000 bars will be available for purchase starting June 6, 2025, exclusively on Dr. Squatch’s website. But is this quirky product a bold marketing win or a step too far? Let’s dive into the bubbly details.
The Origin of Bathwater Bliss
The idea for this unconventional soap stemmed from a steamy Dr. Squatch ad featuring Sweeney lounging in a bubble-filled bathtub, playfully calling out to “dirty little boys” to switch to natural body wash. The ad went viral, sparking a wave of fan comments—some joking, others disturbingly serious—about wanting her bathwater. Sweeney, never one to shy away from engaging her audience, decided to lean into the buzz. “When your fans start asking for your bathwater, you can either ignore it or turn it into a bar of Dr. Squatch soap,” she said in a press release, embracing the absurdity with a wink.
The soap itself isn’t just a gimmick (or so they claim). It’s a medium-grit exfoliating bar made with pine bark extract, shea butter, sand, and a scent called “Morning Wood” that blends earthy pine, moss, and fir—reflecting Sweeney’s Pacific Northwest roots. Each bar comes with a certificate of authenticity to confirm the inclusion of filtered bathwater from her ad shoot, making it a collector’s item for die-hard fans.
Why It’s Making Waves
Sydney’s Bathwater Bliss has ignited a firestorm of reactions across social media, and it’s easy to see why. For some, it’s a hilarious and savvy move. Sweeney is taking control of the narrative, turning creepy fan fantasies into a profitable, tongue-in-cheek product. The soap’s $8 price tag and limited run of 5,000 bars (with 100 given away in a promotional contest) have created a sense of urgency, with fans already buzzing about snagging a bar. Comments like “Epic collab” and “Thanks, I’ll take 100” flood her Instagram, showing that her loyal fanbase is eating it up.
On the flip side, critics are calling it a low point for Sweeney’s career. Some argue it panders to the “male gaze” and objectifies her further, especially given her past comments about being oversexualized in Hollywood. One fan wrote, “I love you Sydney, but what the fuck is this?” while another called it “OnlyFans-esque,” suggesting it undermines her credibility as a serious actress. Others have questioned the ethics of selling a product tied to such an intimate concept, with one X user quipping, “Are straight men okay?” The backlash highlights a broader debate about celebrity culture and the lengths stars go to stay relevant.
The Bigger Picture
This isn’t the first time a celebrity has capitalized on bizarre fan fascination. In 2019, adult content creator Belle Delphine sold jars of her bathwater for $43 each, and Sweeney herself referenced the infamous Saltburn bathwater scene as a cultural catalyst for her product. Even her Euphoria co-star Jacob Elordi got in on the trend, selling bathwater-inspired candles tied to Saltburn. Sweeney’s soap feels like a natural evolution of this trend, blending humor, shock value, and clever branding.
Beyond the spectacle, Sweeney insists there’s a purpose. She hopes Bathwater Bliss encourages men to rethink their grooming habits and opt for natural products. “Hopefully, this helps guys wake up to the realities of conventional personal care products,” she told GQ. Whether that message cuts through the noise of the bathwater gimmick remains to be seen.
Should You Buy It?
If you’re a Sydney Sweeney superfan or a collector of quirky celebrity merch, Bathwater Bliss might be worth the $8 splurge—especially with only 5,000 bars available. The soap’s earthy scent and exfoliating properties sound legitimately appealing, and the certificate of authenticity adds a fun, if slightly creepy, touch. But if the idea of bathing with a stranger’s bathwater (even a celebrity’s) makes your skin crawl, you’re not alone. The polarized reactions suggest this product is as divisive as it is attention-grabbing.
Final Thoughts
Sydney Sweeney’s Bathwater Bliss is a masterclass in turning internet chatter into a marketable moment. Whether you see it as empowering or exploitative, there’s no denying it’s got people talking. As the June 6 release date approaches, expect the hype (and the backlash) to grow. Will you be refreshing Dr. Squatch’s website to snag a bar, or are you steering clear of this soapy spectacle? Let us know in the comments!
Sources: Information compiled from recent web articles and social media posts about Sydney Sweeney’s collaboration with Dr. Squatch.